Super Bowl Ad's Record High

Well the big game has come and gone and the business elites that could afford to advertise during the Super Bowl are out a cool 3 million.  Yes, 3 million dollars to advertise during the game this year versus last years price of around 2.2 million.  The ones who did run a commercial during the venue, had a great game to do so.  Reports say that this was the most watched Super Bowl of all time, so the audience was there.  

Considering the outrageous price of Super Bowl ad's I began to wonder about companies ROI or return on investment.  Logically, an organization who spends 3 million on a t.v. spot would need to get a 3 million dollar increase in sales for the commercial to be worth it.  Todays troubling economy has caused many to cut down the marketing budget and this showed in this years Super Bowl ad's.  Many were dull and repeated way to much and lacked the punch of a new Super Bowl commercial.  I hope that using the big game as a medium to advertise works out for these companies, but for some will be a disaster.